Hallo,

I'm Chaeni

MY HOBBY & STRENGHT

Work experience

Education

PROJECT

About me

I’m always excited to embrace new experiences, and my motto is “Don’t worry, be happy.” I believe that someone who approaches life with joy is truly unstoppable. I love connecting with people from all walks of life and exploring diverse perspectives.

Work Experience

Global Business Partnership Working Student

TÜV SÜD - Munich

03/2025 - Present

Researched competitors and analyzed main business channels globally, creating a company-wide database to optimize positioning and inform cross-market strategy.
Designed and scheduled social media content, achieved 2× higher engagement than average posts while ensuring brand alignment.
Analyzed marketing trends and emerging tools (e.g., Google AI Max, LinkedIn Message Ads), researching new tools to track marketing metrics and presenting actionable insights that supported strategic decision-making.
Supported campaign video productions by shaping storytelling concepts and trend-driven content, helping to present TÜV SÜD’s complex services in a clear and relatable way.

Events Management Working Student

Onion Production - London // Remote

07/2024 - 02/2025

Coordinated campaigns with artists, influencers, and media partners to expand event visibility and creator reach.
Supported the 8-city Colde Europe tour and initiated the collaboration between Colde and FC Bayern for the Munich show, creating a culturally relevant partnership that amplified brand visibility.
Drafted press releases and executed integrated social media campaigns, enhancing brand awareness across multiple platforms

@FC Bayern

Product Planning Intern

Sowilo - South Korea // Hybrid

09/2023 - 03/2024

Researched 20+ beauty and lifestyle media outlets to identify potential channels for cosmetics brand exposure and partnerships.
Conducted consumer research through surveys and focus groups, uncovering customer preferences to guide product development.

Fashion Model & Content Creator

LSAC model agency - Seoul

10/2022 - 09/2024

Built a personal brand with 20,000+ followers and 1.5M views across TikTok, Instagram, and YouTube.
Partnered with 10+ fashion and lifestyle brands, applying social media trend analysis to develop creator-driven campaigns that increased visibility and engagement.

Marketing Communication Assistant

Basederin - Seoul

04/2021 - 08/2021

Managed online marketing and social media accounts, editing video and image content for various platforms.

Conducted trend research, contributed to the design process, and facilitated communication with factory associates, resulting in a successful collaboration with the lifestyle brand Bando.

Project

Intrapreneurial project “Cherry” with AIRBUS

2024-2025

Handled marketing by building the website, joining industry events, and developing B2B strategies to position Cherry as an AI-driven sales and marketing tool.
Launched the website, generating 3 prospective customers and 237 visits (192 unique) in 10 weeks through LinkedIn and direct outreach.
Worked with an international team to deliver the final presentation to Airbus stakeholders, linking AI innovation to marketing value.

Yonsei sports magazine

Managed two print editions and launched the first online edition, adapting to new media trends and expanding the magazine’s digital presence.
Led editorial operations, including budgeting, scheduling, and team coordination, ensuring timely delivery of content to a student audience.

Editor-in-chief

Education

Munich University of Applied Sciences

Expected 2026 March

Master of Science, Entrepreneurship and Digital Transformation, Munich

Yonsei University

2023

Bachelor of Art, Media and Culture, Seoul

Hobby & Strength

Content creation

As a media major, I gained extensive experience with various media tools, including content planning and editing. To apply these skills in a practical way, I began creating content on topics I love, such as fashion, healthy living, and daily life. I run a YouTube channel with approximately 11,600 subscribers and 1,399,643 views, which has provided me with opportunities to collaborate with various brands. I develop diverse content tailored to each brand's identity, needs, and my creative vision.