WORK EXPERIENCE
Global Business Partnership TÜVSÜD
Strategic Storytelling & Presentations
Developed clear, brand-aligned narratives and visually consistent presentations to communicate complex topics effectively to internal and external stakeholders.
TÜVSÜD
Market & Digital Research
Led global market and competitor research, combining marketing, digital, and AI trend analysis to inform strategic marketing decisions.
Market Research
Trend Research
Digital Transformation
Content & Campaign Development
Developed story-driven content across social and campaigns, supporting creative marketing activities and translating technical services into clear, audience-friendly messaging.
Events Management
ONION PRODUCTION
Campaign & Event Coordination
Coordinated artist, influencer, and media campaigns across cities, ensuring clear communication and on-time delivery for live concerts.
Partnership & Cultural Marketing
Initiated and supported partner-led marketing initiatives, including the Colde × FC Bayern collaboration for the Munich show
Paid Social & PR Support
Supported paid social and PR execution through budget management, media outreach, communication, and content publishing.
SOWILO
Product Planning
Consumer & Product Research
Collected and analyzed consumer feedback through surveys and focus groups to refine product attributes, including fragrance, texture, and brand messaging.
Partner & Market Assessment
Evaluated media and strategic partners to support structured planning and data-informed decision-making.
Fashion Model
LSAC MODEL AGENCY
Commercial
Modeling & Campaigns
Participated in professional fashion and lifestyle photoshoots for digital advertising and campaign content.
Personal
Brand
Built a personal brand with 60,000+ followers and 1.5M+ views across TikTok, Instagram, and YouTube, collaborating with 20+ brands on trend-driven content.
Fashion Brand& Community Building
Launched Hello Blue, an online fashion flea market, using storytelling and community engagement to generate consistent revenue.
Marketing & Brand Operations
BASEDERLIN
Social Media & Content Operations
Created and published social media content, tracked engagement metrics, and supported photoshoots and visual asset editing for digital platforms.
Collaboration & Product Support
Initiated and coordinated a collaboration with lifestyle brand ban.do, supporting product development in coordination with factories and internal teams.
